Hayden Fowler's  Corner

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Steel Links is a WQED-commissioned documentary produced by Brad Turkel that explores the resilience and cultural depth of the greater Pittsburgh metropolitan area. I was responsible for the title art and the visual identity for the film and its promotional materials.

The brief called for a simple, clean approach that would support the narrative without imposing a heavy stylistic layer—letting the film speak for itself. Working in Illustrator and After Effects, I began by mapping the frame’s real estate and establishing a structural grid. From there, I introduced subtle, refined motion to create a sense of quiet sophistication throughout.

The final title treatment aligns with the film’s themes, reinforcing the story’s industrial rigor and underlying weight while complementing the documentary’s visual language.

• Charlie Batch, former Steelers quarterback and Homestead native;
• Bill Cowher, former Steelers head coach and Crafton native;
• Wiz Khalifa, rapper and Pittsburgh native;
• Rocco Mediate, professional golfer and Greensburg native; and
• Carol Semple Thompson, World Golf Hall of Famer and Sewickley native.